Molinari

Molinari Extra Challenge: the international competition celebrating style, technique, and taste

The iconic product that symbolizes the Italian lifestyle worldwide takes center stage in a global challenge culminating in an international Grand Finale in Rome.

Molinari launches a new challenge for bartenders around the world: create a signature cocktail that best expresses and pays tribute to the true essence of Molinari Extra, an icon of Italian excellence worldwide, synonymous with conviviality and tradition. Each participant’s technical skills and creativity will be the starting point for showcasing Molinari Extra within the mixology scene.

Designed as a competition that strengthens the bond between the brand and bartenders, inviting them to create a Molinari Extra-based signature cocktail: not a simple style exercise, but a pursuit of balance between aromatic profile, visual impact and creativity.

Bartender Molinari Extra Challenge
Salvatore Di Meo, winner of the Molinari 80th Anniversary Final Celebration

How totake parte in the challenge

Starting from 05 May 2026 and no later than 09 June 2026, bartenders must complete the registration form, which collects the information about participants and proposed cocktails.Each entry must include an original creation designed to enhance Molinari Extra, featured in the recipe in a minimum quantity of 10 ml.

Each drink will then be evaluated in this first phase based on presentation, creativity and ingredients, to identify the recipes that keep Molinari Extra as the true protagonist that will be selected to advance to the local semifinals.

The national semifinals will take place live in Italy, with challenges hosted by bartender schools in five cities across the peninsula, and in digital format in international markets, through the submission of a recipe-making video to the international jury.

The best drinks from the second phase will be presented to an industry jury at the international final in Rome. The overall winner will celebrate their creation with a tailor-made experience.

JOIN THE MOLINARI EXTRA CHALLENGE CHALLENGE RULES & REGULATIONS